The U.S. Department of Health and Human Services (HHS) is pleased to recognize Positive Coaching Alliance (PCA) as one of the first organizations to join the National Youth Sports Strategy (NYSS) Champion program. HHS released the NYSS in September 2019 in response to Presidential Executive Order 13824, which called for a national strategy to increase youth sports participation. The NYSS is the first Federal roadmap with actionable strategies to increase participation in youth sports, increase awareness of the benefits of youth sports participation, monitor and evaluate youth sports participation, and recruit and engage volunteers in youth sports programming.

NYSS aims to unite U.S. youth sports culture around a shared vision: that one day all youth will have the opportunity, motivation, and access to play sports — regardless of their race, ethnicity, sex, ability, or ZIP code. NYSS Champions represent organizations that are working towards achieving this vision.

As an NYSS Champion, PCA has demonstrated their organization’s support of youth sports and commitment to the NYSS vision. PCA will be recognized along with other NYSS Champions on health.gov as part of a growing network of organizations partnering with HHS to improve the youth sports landscape in America.

"We know children who obtain regular physical activity gain important physical and mental health benefits, which are more important than ever during the COVID-19 pandemic," explains ADM Brett Giroir, M.D., Assistant Secretary for Health at HHS. “I’m thrilled to acknowledge the work of the NYSS Champions who are furthering the mission of the NYSS and helping to foster a lifelong love of sports and physical activity for our Nation’s youth.”

"PCA is thrilled to be recognized as an NYSS Champion," PCA CEO Chris Moore remarked. "Being recognized in this way alongside other key players in the youth sports space is a reflection of our continued work to improve the youth development experience for ALL kids through sports."

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a national non-profit organization with the mission of creating a positive, character-building youth sports environment that results in BETTER ATHLETES, BETTER PEOPLE.

Youth sports currently involves 40M children, which presents a tremendous platform on which to develop youth character and life skills. Research has shown that in order for youth to accrue these benefits from sports, sports needs to be done in a way that creates a positive youth development culture. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have an impact at three levels in a youth sports organization or school:

• Youth experience improved life skills and character development. They also perform better!
• Coaches become more positive and increase their focus on using sports to teach life lessons.
• Youth Sports Organizations & Schools see their cultures become more positive and everyone involved has more fun.

Since its founding in 1998, PCA does programming in all 50 states, partnered with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops, reaching 20 million youth. PCA offers interactive online courses and has thousands of multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on PCADevZone.org. PCA also runs two annual awards programs: a scholarship program for high school student-athletes and a coach award program to recognize youth and high school coaches who strive to win and teach life lessons.

PCA gains support from a National Advisory Board of elite coaches, professional and Olympic athletes, organization leaders, and academics who share PCA’s mission including Dusty Baker, Carol Dweck, Herm Edwards, Julie Foudy, Phil Jackson, and Steve Kerr. PCA is proud to partner with more than 50 national governing bodies, youth serving organizations and professional leagues and teams including Boys & Girls Club of America, National Basketball Association, Major League Baseball, and US Lacrosse.

To learn more about Positive Coaching Alliance, contact:
Casey Miller
Vice President, External Relations
casey_miller@positivecoach.org
978-390-0011

The NYSS Champion is a service mark of the U.S. Department of Health and Human Services. Used with permission. Participation by PCA does not imply endorsement by HHS/ODPHP.

About the Office of Disease Prevention and Health Promotion

The President’s Council on Sports, Fitness and Nutrition (PCSFN) is a Federal Advisory Committee run by the Office of Disease Prevention and Health Promotion (ODPHP) and plays a vital role in keeping the Nation healthy. PCSFN and ODPHP accomplish this by setting national health goals and objectives and supporting programs, services, and education activities that improve the health of all Americans. PCSFN and ODPHP are part of the Office of the Assistant Secretary for Health (OASH) within the U.S. Department of Health and Human Services. To learn more about ODPHP visit health.gov.