Positive coaching alliance

Get to know our History, Core Values, Mission and Vision


To change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a positive youth sports experience.


A world where every young person benefits from a positive youth sports experience with a coach who inspires them to become the best version of themselves in the game and in life.

In five years, we will have made progress towards our mission with the following results:

Communities will harness the power of youth sports to improve young people’s physical health outcomes, mental health outcomes, academic success, character development, and personal growth—critical building blocks for a healthy next generation.

Over 7 million young people will learn essential life skills, practice new athletic competencies, and develop confidence, teamwork, empathy, pride in belonging, resilience, and belief in their best selves, through their sports experience.

The sports equity gap will be narrowed. More youth of color and kids from low-income neighborhoods will participate and stay involved in sports. There will be a greater number of youth sports coaches of color who have similar lived experiences as the kids they coach. Leaders in historically marginalized communities will have the support and resources to advance their own sports equity agendas within their communities.

There will be nearly half a million more trained coaches who have research-backed skills and tools to provide kids with the life changing benefits of a positive youth sports experience.

The culture of youth sports will transform. More leaders across the sports ecosystem will understand how to build healthy and affirming youth sports environments for kids, and we will see a positive transformation in the “win-at-all-costs” mentality of youth sports.


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PCA’s History

Positive Coaching Alliance is the culmination of a 2022 merger between two leading organizations, Coaching Corps and PCA, with complementary expertise, networks, and strategies.

The merger has enabled PCA to become the only non-profit nationally committed to making youth sports positive, equitable, and accessible for all kids regardless of social or economic circumstance.

The two organizations have successfully navigated the logistics of a merger and are multiplying their collective impact so that all kids have access to a positive youth sports experience.