The PCA Blog - New England

PCA-New England Welcomes New Board Member Bruce Richardson, Salesforce


Positive Coaching Alliance-New England welcomes Bruce Richardson, Chief of Enterprise Strategy at Salesforce to its Board.

A Boston College graduate, and lifelong sports fan, Bruce brings to PCA-New England both his love of the game and his strategic vision. Having started his career in the field of technology research after graduation, Bruce joined Salesforce in 2011 and is now the Chief of Enterprise Strategy where he is focused on moving the company into new opportunities beyond the company’s core strengths in sales, service, and marketing.

Bruce understands the importance of sports, and especially the game of baseball, and encourages us all to consider Bart Giamatti’s reflection on Opening Day.

“[Baseball] breaks your heart. It is designed to break your heart. The game begins in the spring when everything else begins again, and it blossoms in the summer, filling the afternoons and evenings, and then as soon as the chill rains come, it stops and leaves you to face the fall all alone. You count on it, rely on it to buffer the passage of time, to keep the memory of sunshine and high skies alive, and then just when the days are all twilight when you need it most, it stops.”

Bruce and his wife live in Chestnut Hill, where they cheer for the Boston College Eagles, and all of Boston’s sports teams.

PCA-New England Executive Director, Beth O’Neill Maloney welcomes Bruce saying, "we are thrilled to have Bruce join PCA. He brings a love of the game as well as the knowledge and skills to help us share the PCA message throughout New England."

PCA-New England’s Chapter Board Members and other key supporters comprise a “who's who” of sports, business and philanthropy, including the Boston Bruins, Boston Celtics, Boston Cannons, Deloitte, Fenway Sports Management, Fidelity Investments, Kirkland & Ellis, New Balance, Porchlight Equity, Regan Communications, WBZ-TV/CBS Boston. In addition, the Chevy Dealers of New England and CBS EcoMedia recently provided a grant to enable PCA to deliver workshops throughout New England.

Matt joins PCA-New England Board Members including: Mark Melito (Deloitte); Kim Beckett; Matt Cohn (Kirkland & Ellis); Tracy DeForge; Greg Gordon; Brian Hogan (Fidelity); Vona Hill (Managing Perspectives); ­Julie Kahn (Regan Communications); David Krauser (Porchlight Equity); Mark Kristiansen; Matt LeBretton (New Balance); Mark Lev (Fenway Sports Management); Mark Lund (WBZ-TV/CBS Boston); Sean Quirk (Boston Cannons & Endicott College); Shawn Sullivan (Boston Celtics); and Bob Sweeney (Boston Bruins Foundation).

About Salesforce

Salesforce is the world’s #1 customer relationship management (CRM) platform. Salesforce’s cloud-based CRM applications for sales, service and marketing and more don’t require IT experts to set up or manage. With Salesforce you can log in and start connecting to customers in a whole new way.

About Positive Coaching Alliance (PCA)

PCA develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to nearly 1,500 free multimedia tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, along with online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

For more information, contact:

Beth O’Neill Maloney
Executive Director, PCA-New England
617 460-5181

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