Steve Schiro

Founder, Choose Your Playbook, LLC

Regional Board Members

PCA-Seattle Board Chair

Steve is the Founder of Choose Your Playbook, LLC. Choose Your Playbook invests, designs, builds and grows character and leadership development. His practice serves Individuals, businesses and a variety of sports affiliated organizations. Choose Your Playbook’s leadership coaching and execution framework enables better people, better teams and better communities.

Steve brings 33 years from the Software and Consumer Electronics industry with several Silicon Valley Startups, Borland International, Intuit Corporation and the last 18 years with Microsoft as Corporate Vice President in an array of multi-national retail sales, marketing and operational leadership roles. He started his career with Procter & Gamble.

Steve has served or is currently serving on several Seattle based advisory boards including Juvenile Diabetes Research Foundation, City Side Lacrosse, LLC, Steve Gervais Football Academy, LLC, Magnuson Park Center of Excellence, Youth Sports Advocacy of WA and is President of City Side Lacrosse Academy a 501C non-profit organization. Steve has chaired a variety of strategic planning roles and committees.

Steve and his wife Diana have 3 adult children, Sarah, Dominic and Matteo. They live in Medina, WA.

Steve earned a BS in Economics from Claremont McKenna College, 1976-1979

Steve was a student-athlete at Claremont McKenna College 1977-1979 where he played Football and Baseball and a student-athlete at University of California Riverside in 1975 where he played football.

  • Captain of the 1979 SCIAC Championship Football Team at Claremont McKenna College
  • Three time Most Inspirational Award recipient – Football 1977-1979
  • Three time All SCIAC Conference player – Football 1977-1979
  • Two time Team Captain – Football 1978-1979
  • Member 1977 USA Baseball Federation Team; Prepared European National Teams for European Baseball Championships
  • Team member CCAA Conference Football Champion 1975 at University of California, Riverside