Shannon Luff

Director of Community Engagement & Communications

PCA Staff

Shannon joins the Positive Coaching Alliance team ten years after training to become a coach with Coaching Corps back in 2007. Her formative first coaching experience propelled Shannon to dedicate her time and talents to sports-based youth development and literacy in vulnerable Bay Area communities with non-profit organizations America SCORES and Girls Leading Girls. Shannon’s specialties include community-building, fundraising, communications, program management, volunteer management, leadership training, and curriculum development. She holds her B.A. in English and Education from UC Berkeley, and her US Soccer D coaches license. When not on the field, Shannon can be found behind a book, exploring the outdoors by foot or by bike, or singing along to the latest musical.