Robert Marcus

Chief Strategy and Community Impact Officer

PCA Staff

Robert Marcus serves as the Chief Strategy and Community Impact Officer at Positive Coaching Alliance. In this role, Robert works to ensure that all PCA organizational strategies, programs, and initiatives are embedded with diversity, equity, and inclusion (DEI) principles to drive meaningful and systemic change in alignment with PCA’s mission and local community needs. This includes PCA’s impact measurement, advocacy, and decision-making frameworks. 

Robert leads PCA’s Sports Equity work—coalition building, volunteer coach recruitment, community roundtable programming, advocacy efforts, and impact measurement—ensuring sports remain accessible and inclusive in all communities. He is responsible for strengthening community and stakeholder engagement, ensuring that those most impacted have a voice in shaping community-based interventions, while leveraging data and storytelling to drive transparency, accountability, and investment in equitable access and opportunity. 

Robert is an experienced and nationally recognized leader having joined PCA in 2022 after serving in a variety of roles at Coaching Corps where he continued to take on new challenges and responsibilities, his last role being the Director of Government and Community Engagement. During his career, he has held leadership roles with various community-based youth services organizations around the Bay Area.

Robert is deeply inspired by people from all backgrounds who unite to tackle local challenges. He firmly believes in addressing systemic inequities by empowering communities with the platform and space to drive meaningful change.

Robert grew up in Oakland, California and he and his family remain stalwart Oakland residents. He holds a Bachelor of Science degree from California State University, East Bay, where he graduated cum laude. When not working, Robert can be found volunteering in the community or on a local golf course. 

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