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Wells Fargo Supports PCA in Arizona with $20,000 Grant


“We at PCA-Arizona are extremely grateful to the Wells Fargo Foundation for this grant, which will underwrite numerous workshops that teach valuable life lessons for coaches, student-athletes, and parents throughout Arizona,” said Rich Tomey, PCA Regional Director in Arizona. “With sports participation on the decline, especially with all the closures during COVID, it is imperative that we continue to push the important values that sports play in our society.”

"Wells Fargo is proud to support Positive Coaching Alliance," said Wells Fargo Business Development Manager Jeff Smith. “There is much learning that happens for children on the fields of play. Ensuring that young athletes have a positive, character-building experience can keep kids on a healthier path for the rest of their lives. Wells Fargo and PCA both share a common mission to provide the youth of Arizona with a positive learning environment both on and off the field that will last a lifetime, and promote healthy lifestyles.”

Every coach, student-athlete and parent involved with the selected Youth Sports Organizations (YSO) and schools will have an opportunity to learn and benefit from PCA tools and concepts. The ability to work with coaches, student-athletes and parents through live, interactive educational workshops will enrich the development of a culture that utilizes sports as a means of teaching character education and life lessons. PCA lessons foster character development that last a lifetime and can break the negative youth-sports cycle forever. Athletic fields are classrooms, that ultimately teach us our greatest lessons in life and provide a springboard to excel both in the classroom which will lead to improved personal and community health.

Some of the lessons learned will be:

Leadership Training: sets the table for success by aligning School Administrators, Staff and Coaches to achieve great things. Topics include:

  • Culture-shaping skills development for leaders
  • Elements of a positive coaching culture
  • Structural pillars and maintenance of a positive culture
  • Development of an organization-specific development plan

Coach Training: introduces PCA's Double-Goal Coach model and presents research from experts in coaching, education and sports psychology. Every participant gains access to practical, proven tools that they can immediately begin using in their next practice or competition. Topics include an in-depth review of the three principles of Positive Coaching:

  • ELM Approach to Building a Mastery Environment
  • Filling of Emotional Tanks for Optimal Performance
  • Honoring the Game

Athlete Training: educates high-school athletes on becoming a Triple-Impact Competitor who strives to improve themselves, their teammates and the game. Outcomes include:

  • Inspiration to value competitors and respect rules, officials and the game
  • Education of powerful sports psychology techniques to improve performance
  • Player self-confidence, resiliency, response to adversity, self-control and mental toughness

About the Wells Fargo Foundation

Wells Fargo is donating $175 million to help address public health needs, small business, housing, and financial stability for the most vulnerable populations. Wells Fargo is proud of its legacy of serving and supporting those in need throughout the United States. Wells Fargoe uses resources and expertise to address complex societal issues and pave a path to stability and financial success for the underserved.

About Positive Coaching Alliance

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school.

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.
For information on PCA-Arizona, contact Rich Tomey, Chapter Executive Director.  or call 602-647-2864.

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