We’re all in with Curry Brand and ready to #changethegameforgood starting by investing in coaches within Oakland Unified School District and Oakland Parks and Recreation.
Play is a fundamental part of childhood and is critical to development. So much of who I am as a person and a leader today is because of playing sports as a kid...
Curry Brand will first invest in the sport where Stephen built his platform—basketball. The following impact pillars will be the focus areas for Curry Brand investments:
While Curry Brand’s efforts will eventually reach communities worldwide, they will begin in Oakland, where the brand will collaborate with Positive Coaching Alliance to provide professional development for every youth sports coach in the Oakland Unified School District and the Oakland Parks & Recreation Department. Oakland will then serve as a model for other regions.
TAKE PCA'S ONLINE COACH OR PARENT COURSE
If you have no experience with PCA, this is the course for you... Positive is Powerful! In this highly-interactive online Double-Goal Coach® course from PCA – with advice from top pro athletes and coaches on PCA’s National Advisory Board – coaches explore why and how to pursue both winning and the more important goal of teaching life lessons through sports.
Top coaches and athletes train youth sports parents to focus on helping their children process the life lessons uniquely available through sports. This highly interactive workshop provides specific tips and techniques for parents to use in talking with their children on game day, developing a productive parent – coach relationship, and becoming effective and positive supporters in the stands.