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Curry Brand, Under Armour, and PCA Team Up To Invest In Coaches

12.01.2020



We’re all in with Curry Brand and ready to #changethegameforgood starting by investing in coaches within Oakland Unified School District and Oakland Parks and Recreation.


Play is a fundamental part of childhood and is critical to development. So much of who I am as a person and a leader today is because of playing sports as a kid...

Stephen Curry


Curry Brand will first invest in the sport where Stephen built his platform—basketball. The following impact pillars will be the focus areas for Curry Brand investments:

  • Safe Places to Play: Build inspiring spaces to learn and grow on and off the court. The brand will invest in court refurbs and sustainable programming of those spaces.
  • Programming and Product: Resources and products to support team sports through regional school systems and local organizations.
  • Coaching and Leadership Development: Investing in the recruitment and training of people to be great sports coaches for kids in under-resourced communities.

While Curry Brand’s efforts will eventually reach communities worldwide, they will begin in Oakland, where the brand will collaborate with Positive Coaching Alliance to provide professional development for every youth sports coach in the Oakland Unified School District and the Oakland Parks & Recreation Department. Oakland will then serve as a model for other regions.

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Top coaches and athletes train youth sports parents to focus on helping their children process the life lessons uniquely available through sports. This highly interactive workshop provides specific tips and techniques for parents to use in talking with their children on game day, developing a productive parent – coach relationship, and becoming effective and positive supporters in the stands.

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