CEO, Youth Enrichment Brands
National Board of Directors
Justin Hoeveler is the CEO of Youth Enrichment Brands, the parent company to i9 Sports, US Sports Camps, Streamline Brands and School of Rock. Youth Enrichment Brands hosts 900,000 young athletes and aspiring artists a year in its leagues, camps, classes and programs. Its mission is to help every kid discover and develop lifelong passions.
Prior to his current role, Justin spent 9 years at USSC leading growth across different sport categories during which the company grew from hosting 50,000 campers annually to hosting 100,000 campers in 2021. In 2018, Justin started an esports skill-development company aimed at building better training habits and community in youth esports players. From 2008-2011, Justin worked as director of operations for Priority Sports, a boutique sports agency in Chicago, Illinois which represents hundreds of professional NBA and NFL players.
Justin received 3 varsity letters in tennis and 1 varsity letter in basketball from Northwestern University and was a 3-time member of the All-Big Ten Academic Team. He received his MBA from Wharton in 2017. He currently resides in San Anselmo, California with his wife, Caroline, and two kids, Archie and Lydia.