Mike Carter

Director of Net Generation Strategies, USTA - Texas Section

Mike is currently the Director of Net Generation Strategies for the United States Tennis Association - Texas Section.  Net Generation, the largest youth initiative ever introduced, is USTA’s the new umbrella brand designed to reimagine how youth tennis is promoted, delivered, and consumed in America.  In addition to that, Mike’s own creative programs and ideas have been used internationally to educate and inspire thousands of coaches teaching the game. Mike was recognized by Tennis Industry magazine as one of the top 25 unsung heroes of tennis and was awarded national trainer of the year.  He is the developer of two widely successful youth programs - Hot Shots and Scoop It Up - that have introduced tennis to tens of thousands of children.

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