Curry Brand will first invest in the sport where Stephen built his platform—basketball. The following impact pillars will be the focus areas for Curry Brand investments:
- Safe Places to Play: Build inspiring spaces to learn and grow on and off the court. The brand will invest in court refurbs and sustainable programming of those spaces.
- Programming and Product: Resources and products to support team sports through regional school systems and local organizations.
- Coaching and Leadership Development: Investing in the recruitment and training of people to be great sports coaches for kids in under-resourced communities.
While Curry Brand’s efforts will eventually reach communities worldwide, they will begin in Oakland, where the brand will collaborate with Positive Coaching Alliance to provide professional development for every youth sports coach in the Oakland Unified School District and the Oakland Parks & Recreation Department. Oakland will then serve as a model for other regions.