Jamie Zaninovich

Jamie Zaninovich, a Managing Director in the San Francisco Bay Area, draws on nearly 30 years of global sports industry leadership experience to advise clients on matters related to operations and governance, marketing, sponsorships, media rights, crisis management, sustainability and social responsibility, and international business development.

Prior to TrailRunner, Jamie served as the Deputy Commissioner and Chief Operating Officer at the Pac-12 Conference. Before that, he was the Commissioner of the West Coast Conference and a senior athletic administrator at both Princeton University and Stanford University.

Jamie has negotiated and managed long-term media rights agreements with every major U.S. broadcast outlet and partnered with professional sports leagues, professional sports teams, and governmental agencies to organize and host large-scale sporting events including NCAA March Madness, the Rose Bowl, and the College Football Playoff. He also has led collegiate sports conference expansion and international business development in global markets and served on the NCAA Men’s Basketball Committee. A recognized leader in Diversity, Equity, and Inclusion in sports, he developed the Pac-12/Southwest Athletic Conference Legacy Series in partnership with the Equal Justice Initiative. He also designed and implemented the first collegiate conference sustainability program in the U.S. while at the Pac-12.

Jamie was named to Sports Business Journal’s “Forty Under 40” list. He regularly lectures on sports business at the Stanford Graduate School of Business and the Haas School of Business at UC Berkeley, and he sits on multiple boards, including the Green Sports Alliance, the San Jose Sports Authority, and the Positive Coaching Alliance National Advisory Board.

A native of Eugene, Oregon, Jamie is a graduate of Stanford and the Stanford University Graduate School of Business and resides in Millbrae, California with his wife Karen and their two sons, Max and Lucas.