Encouraging athletes with positive reinforcement helps them hear and heed the necessary corrections. With that winning combination of truthful, specific praise and constructive criticism, athletic performance improves and so do the chances that kids stick with sports longer and learn all the valuable life lessons inherently available through organized competition. Academic research and real-world scoreboard results from millions of coaches, parents and athletes that PCA has trained and educated prove what the pro and college coaches on PCA’s National Advisory Board already know: Positive is powerful.