Our Story

Positive Coaching Alliance (PCA) develops through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,500+ free audio-video and printable tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone™ culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission.

Mission Statement

The Positive Coaching Alliance mission is to transform the youth sports culture into a Development Zone™ where all youth and high school athletes have a positive, character-building experience that results in  .

The PCA Way

The PCA Way is a document that establishes and helps maintain cultural norms at Positive Coaching Alliance. PCA Founder Jim Thompson -- who defines "culture" as "The way WE do things HERE" -- was inspired to create this document by his time at Hewlett-Packard, where he experienced The HP Way. You can download the document as a PDF by clicking the image below.


At PCA, we have a relentless commitment to continuous improvement. One of the ways we constantly look for better ways to do established things is through our annual PCA Staff-Wide Book Club. Learn more about that book club here.