Positive Coaching Alliance Names Jason Sacks New Chief Executive Officer

The Board of Directors of Positive Coaching Alliance (PCA), the leading organization working to make youth sports positive, equitable, and accessible to all young people, is delighted to announce Jason Sacks as our new Chief Executive Officer, effective February 1, 2025. As we continue to strive to enhance our offerings to coaches, parents, organizations, and communities, while expanding strategic partnerships with leading corporate brands and philanthropic organizations that harness the power of youth sports, Jason’s 18+ years of experience at PCA uniquely equip him to lead the organization.

A recognized national leader in the youth sports space, Jason brings exceptional credentials to his new role, including having led PCA’s growth of impact to millions of youth participating in youth sports. Jason has created innovative partnerships across all of youth sports, media outlets, leading brands, including Curry Brand/Under Armour, ESPN, National Women’s Soccer League, Major League Baseball, National Basketball Association, Little League International, US Soccer Federation, and many more. Under his leadership, PCA has successfully expanded its reach and impact through partnerships and attracting leading philanthropic organizations to support PCA’s commitment to ensuring youth sports are done right in all communities across the country.

The CEO transition comes three years after the PCA-Coaching Corps merger, which brought together the two leading organizations with complementary expertise, networks, and strategies.

Carter will stay on with PCA as a strategic advisor through April of this year.

About Jason Sacks

Jason has served in a variety of capacities at PCA since joining the organization in April 2006, including as Chief Development Officer, EVP for Business Development & Philanthropy, Director of Partnership Development, and as Executive Director of PCA’s Chicago, IL chapter. As PCA’s President, Jason led the organization’s national, corporate, and strategic partnerships, fundraising initiatives, and regional operations. Prior to joining PCA, Jason worked in sports television production at International Management Group (IMG) and in the Basketball Operations Department for the New York Knicks. Jason holds an undergraduate degree in Broadcast Journalism from Syracuse University and a Master’s degree in Sports Management from New York University. He has also served as an assistant coach for the Men’s Basketball Team at NYU and for Egg Harbor Township High School (NJ) and Perspectives Charter High School (Chicago). Jason is an adjunct instructor in Northwestern University’s Masters of Sports Administration program and volunteers as a youth sports coach.

Media Contact: Casey U’Ren, Vice President External Relations, casey_uren@positivecoach.org

Support From Our Key Partners

I’m excited to see my longtime friend (and conspirator), Jason Sacks, take over as the CEO of Positive Coaching Alliance. At a time when the youth sport system is failing too many young people, we need leaders like Jason to help usher in an era in which sports, when done right, can provide all young people with social, emotional and physical benefits.  I can’t imagine a person better suited to lead this trailblazing organization into the next phase of meaningful impact.

Megan Bartlett Founder, Center for Healing and Justice Through Sports

“Under Jason’s leadership, PCA has been incredibly helpful in supporting the NWSL and ensuring that together we create positive sporting environments. His promotion to CEO is well deserved, and we look forward to continuing our relationship and building a culture where young players can thrive.”

Jessica Berman Commissioner, NWSL

“My vision when I founded Coaching Corps was to give kids without access to youth sports the opportunity to thrive and grow under the guidance of a trained and caring coach. I am thrilled to see it come to fruition and am excited to have Jason as our next leader who will leverage the exciting opportunities before us to make youth sports positive, equitable, and accessible for all kids.”

Wally Haas – Founder, Coaching Corps

“Positive Coaching Alliance has been a valued Jr. NBA/Jr. WNBA partner since 2017, playing an instrumental role in our efforts to promote training and development for coaches, parent education, and positive youth basketball experiences for millions of boys and girls. Jason Sacks has been a driving force in our partnership, and we are thrilled to see his leadership expand in this new role with PCA as we continue to work together on important initiatives that enhance and expand youth basketball participation.”

David Krichavsky – NBA, Head of Youth Basketball Development

“As Jason steps into the CEO role, I am excited about the continuity of leadership that will propel our mission forward. His dedication to fostering equitable access to sports ensures we remain steadfast in our commitment to supporting young people’s growth and development. I look forward to working alongside him to build on the incredible momentum we’ve created and to continue transforming lives and communities through positive youth sports experiences.”

Rob Marcus PCA Chief Community Impact Officer

“I’m extremely grateful to Janet Carter for her successful management of the merger of Positive Coaching Alliance and Coaching Corps, and for leading the combined organization to new heights. Thank you, Janet.

I am also pleased that Jason Sacks will become the new CEO of Positive Coaching Alliance. Jason has mastered all the various roles he has held in PCA; He excelled as a sales rep and was quickly promoted to executive director of PCA’s Chicago chapter where he distinguished himself. He has been a superb representative of PCA to professional sports and has brought some amazing coaches and athletes to align themselves with the organization. I know that Jason will continue to promote the PCA organization and its critical mission of making sports a great experience for all youth athletes. Positive Coaching Alliance is in good hands for the foreseeable future, and that is a very good thing. Thank you, Jason.”

Jim Thompson – Founder, Positive Coaching Alliance

“I am beyond thrilled to congratulate Jason Sacks on his new role as CEO of Positive Coaching Alliance. PCA has been an incredible partner in fostering positive and equitable youth sports experiences, and Jason’s dedication and leadership will undoubtedly take this vital mission to new heights. Having seen his passion and commitment firsthand, I am excited for the future of PCA and the continued opportunities to work together to empower young athletes and communities across the nation.”

Nichol Whiteman – Chief Executive Officer, Los Angeles Dodgers Foundation

“On behalf of all of us at Little League International, we join our friends at Positive Coaching Alliance in congratulating Jason on this well-deserved honor and enhanced leadership position. Jason has been a major advocate for the relationship between our two organizations throughout his entire career at PCA, and there is nobody better suited to take their organization to the next level. We look forward to continuing to work alongside Jason to support coaches and parents across our programs to provide the best possible experience to the next generation of children.” 

Patrick Wilson – Little League International President and CEO