Watch For Our Spot During The Super Bowl

Thanks to PCA’s partnership with FOX Sports Supports, 100 million+ saw a public service announcement about our organization during FOX’s coverage of Super Bowl LI.

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to nearly 1,500 free multimedia tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

See nearly 1,500 free multimedia tips and tools at



For any Media Inquiries, interviews, and story ideas, please contact David Jacobson.



Since its founding in 1998 within the Stanford University Athletics Department, the PCA Movement has spread across the U.S.

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Here is more information on PCA as a FOX Sports Supports Partner for 2016-2017, as we welcome millions more people to our effort to develop Better Athletes, Better People through youth and high school sports.

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