The PCA Blog

PCA Updates

TrueSport & PCA Partner To Improve Youth Sports

01.16.2019


Positive Coaching Alliance (PCA) — a national non-profit developing Better Athletes, Better People through youth and high school sports -- has partnered with TrueSport, a positive youth sports movement powered by the U.S. Anti-Doping Agency (USADA), to provide resources to PCA partners around fostering a positive and safe youth sports experience.

Through this collaboration PCA partners will have access to TrueSport and USADA resources via the PCA Development Zone Resource Center. TrueSport has built strong relationships with National Governing Bodies of Sport and will continue to be an ally of PCA’s within the movement to build positive character-building youth sports experiences.

TrueSport and PCA share a commitment to act as a catalyst for change in the youth sports world. Partnering with PCA, and other organizations that put the positive development of youth athletes first gets all of us another step closer to achieving that goal," said Dr. Jennifer Royer, TrueSport and Olympic Education Director. "Sharing educational resources backed by our experts at TrueSport and USADA with PCA coaches, parents, and athletes will continue to inform and inspire the youth sport community to be engaged and work to effect the positive change we want to see in youth sport culture.”

"We're excited to partner with TrueSport and collaborate further on providing resources and tools to partners around a positive and healthy youth sports culture.“ said Jason Sacks, PCA's VP of Business Development and Philanthropy. “PCA stresses the importance of building a positive and safe youth sports environment for children and we know TrueSport is already emphasizing this through the Olympic movement.”

PCA will feature TrueSport resources throughout their social media, email newsletters and the PCA Development Zone. TrueSport will be utilizing PCA resources and tools as the organization looks to expand its reach to youth sport organizations throughout the country.

For further inquiries or information about this partnership, please contact:

Positive Coaching Alliance
Jason Sacks
Vice President, Business Development & Philanthropy
Jason_Sacks@positivecoach.org

TrueSport
Dr. Jennifer Royer
TrueSport and Athlete Education Director
jroyer@usada.org

About PCA

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to more than 1,800 free multimedia tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, along with online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone® culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission. PCA is proud to partner with the National Hockey League, National Basketball Association, Major League Baseball and over 35 professional teams across the United States.

To learn more about Positive Coaching Alliance including our work with national youth sports organizations and governing bodies contact Jason Sacks at Jason_Sacks@positivecoach.org

About TrueSport

TrueSport®, a movement powered by the experience and values of the U.S. Anti-Doping Agency, champions the positive values and life lessons learned through youth sport.

TrueSport inspires athletes, coaches, parents, and administrators to change the culture of youth sport through active engagement and thoughtful curriculum based on cornerstone lessons of sportsmanship, character-building, and clean and healthy performance, by creating leaders across communities through sport.