The PCA Blog - Arizona

Three Local Foundations Provide Significant Support for PCA-Arizona in 2019 and Beyond


PCA-Arizona's mission of developing Better Athletes, Better People received significant support from three local Arizona Foundations.

PCA-Arizona was recently the beneficiary of some generous donations and giving by a trio of prominent Arizona based non-profit foundations and charitable organizations. Fiesta Bowl Charities, Thunderbirds Charities, & The Tucson Conquistadores were all generous donors in supporting the mission of PCA-Arizona after a record-breaking year in 2019, where the Chapter impacted over 140,000 kids throughout Arizona.


Leadership Training: sets the table for success by aligning School Administrators, Staff and Coaches to achieve great things. Topics include:

  • Culture-shaping skills development for leaders
  • Elements of a positive coaching culture
  • Structural pillars and maintenance of a positive culture
  • Development of an organization-specific development plan

Coach Training: introduces PCA's Double-Goal Coach® model and presents research from experts in coaching, education and sports psychology. Every participant gains access to practical, proven tools that they can immediately begin using in their next practice or competition. Topics include an in-depth review of the three principles of Positive Coaching:

  • ELM Approach to Building a Mastery Environment
  • Filling of Emotional Tanks for Optimal Performance
  • Honoring the Game

Athlete Training: educates high-school athletes on becoming a Triple-Impact Competitor® who strives to improve themselves, their teammates and the game. Outcomes include:

  • Inspiration to value competitors and respect rules, officials and the game
  • Education of powerful sports psychology techniques to improve performance
  • Player self-confidence, resiliency, response to adversity, self-control and mental toughness

You can read more about each grant below!

Fiesta Bowl Charities

PCA-Arizona received a $50,000 donation from Fiesta Bowl Charities. The funds will enable PCA-Arizona to continue provide a legacy of Leadership workshops to coaches, student athletes, teachers and parents across the State of Arizona.

“There is no greater example of the amazing impact that Fiesta Bowl Charities has in the community than with PCA-Arizona”, said PCA Executive Director Rich Tomey. “PCA and Fiesta Bowl Charities share a common mission that focuses on initiatives that support youth, sports and education.

PCA will use the Fiesta Bowl grant funds to ensure as many Arizona high school & middle school and youth gain training to what organized sports have to offer. From September 2018-August 2019, PCA Arizona impacted over 140,000 kids throughout the State of Arizona largely due to the support of Fiesta Bowl Charities. Fiesta Bowl Grant funds will continue to be used to underwrite PCA workshops for schools & youth sports organizations that cannot otherwise afford it.

About the Fiesta Bowl

The Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit organization, it believes in the importance of community outreach and service. Through charitable giving, the organization strives to enhance Arizona nonprofit organizations that contribute to the success of communities through youth, sports and education. Since 1971, the Fiesta Bowl has worked to increase its footprint across the state and work to benefit Arizonans year round, during and outside of bowl season.

For more information about the Fiesta Bowl, visit or call 480-350-0900

Thunderbirds Charities

For the third year in a row, Thunderbirds Charities awarded Positive Coaching Alliance (PCA) - Arizona with a $50,000 grant. The funds will enable PCA-Arizona to provide PCA workshops to underserved and underfunded schools and youth sports organizations throughout Maricopa County.

“We at PCA-Arizona are incredibly grateful to the Thunderbirds for this grant, which will allow us to conduct a multitude of workshops that teach valuable life lessons for coaches, athletes and parents in Maricopa County,” said Rich Tomey, Chapter Executive Director. “The Thunderbirds and PCA both share a common mission to provide the young children of Arizona with a positive learning environment both on and off the field.”

About Thunderbirds Charities

THUNDERBIRDS CHARITIES is a non-profit organization formed in 1986 to distribute monies raised through the Waste Management Phoenix Open golf tournament. The Thunderbirds Charities Board consists of 15 board members from varying professional backgrounds. The mission of Thunderbirds Charities is to assist children and families, help people in need and improve the quality of life in our communities. The organization’s giving is directed toward organizations based or with a significant presence in Arizona. The Thunderbirds were founded in 1937 with the mission of promoting the Valley of the Sun through sports. The Thunderbirds consist of 55 “active” members and more than 250 “life” members. For more information on the Thunderbirds or the 2018 Waste Management Phoenix Open, visit

For more information on the Thunderbirds Charities, visit

The Tucson Conquistadores Foundation

For the first time in its history, The Tucson Conquistadores Foundation awarded Positive Coaching Alliance (PCA) - Arizona with a $10,000 grant. The funds will enable PCA-Arizona to provide PCA programming to underserved youth sports organizations and schools throughout Southern Arizona.

“I am very humbled that the Tucson Conquistadores would help PCA Arizona as we look to continually expand our reach throughout Southern Arizona”, said PCA Executive Director Rich Tomey. “With strategic education partners like Tucson Unified School District, and a multitude of under-funded youth sports organizations, we sincerely appreciate the support to ensure that everyone who wants PCA Programming in their school or YSO, will receive it.”

About Tucson Conquistadores Foundation

The TUCSON CONQUISTADORS have an active membership of up to 60 business and community professionals and a total membership of 215 who represent a cross-section of the Tucson community. True to its charter, the Conquistadores remains a working organization. In addition to its professional golf activities, the group has established the Tucson Conquistadores Foundation. The Foundation’s goal is to build an endowment fund that will generate guarantee funds for the future.

The Conquistadores has made a difference in thousands of individual lives. Over $33 million has been raised for youth programs. At its monthly funding request meetings, a committee reviews requests and grants funds to individuals and to organizations. Key beneficiaries of the Conquistadores' fund-raising efforts are The First Tee of Tucson, Tucson and Pima County Junior Golf Programs, the Field of Dreams/Challenger Little League sports complex, Boys and Girls Clubs in Tucson, Sierra Vista and Nogales, Pima County Special Olympics, Educational Enrichment Foundation, Tucson Urban League and the YMCA.

PCA-Arizona develops BETTER ATHLETES, BETTER PEOPLE through workshops and resources for youth and high school sports coaches, parents, administrators and student-athletes. When sports are done right, sports teach. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

Since 1998, PCA has reached thousands of organizations around the country, and affected millions of youth athletes. As a nationwide non-profit with 18 chapters, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching 19.2 million youth in 20 years of work. In addition to PCA’s live workshops, PCA also offers online courses and has over 2,000 multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on 

Through the years, PCA’s work has been recognized on a national stage. For 2 years, PCA was the nonprofit partner for FOX Sports Supports, earning free airtime during coverage of Super Bowl XLI. 

Each year, PCA selects only 50 coaches out of thousands of nominations from across the US with the National Double-Goal Coach® Award, presented by TeamSnap. These coaches are recognized at PCA’s annual benefit, the National Youth Sports Awards & Benefit. In 2019, the first-ever Coach Grand-Prize Winner was also honored on ABC’s Good Morning America as a ‘Hometown Hero.’

Finally, PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission. PCA is proud to partner with the Boys & Girls Club, National Basketball Association, Major League Baseball and over 35 professional teams across the United States.

To learn more about Positive Coaching Alliance, contact:

Rich Tomey, Chapter Executive Director
Call 602-647-2864.