06.20.2018 Historical Media Hits
by Alexander Wolff, Sports Illustrated PCA
Founder Jim Thompson is quoted extensively in this Sports Illustrated cover story by Alexander Wolff. Jim explains the power of positive and how it is replacing old-school, tyrannical, win-at-all-cost coaching. Citing evidence from researchers and the success at the pro levels of more positive coaches, the article makes a convincing argument that coaches can get more from players – and give more to them – through positive reinforcement.