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Positive Coaching Alliance Partners with NBA to Train Jr. NBA Coaches


Mountain View, CA – Positive Coaching Alliance – a national non-profit developing “Better Athletes, Better People” through youth and high school sports – is partnering with the National Basketball Association (NBA) to provide the Jr. NBA coaches with PCA’s Double-Goal Coach® training and education.

“The Double-Goal Coach’s focus on both winning and the more important goal of teaching life lessons through sports has the effect of developing winners in life through sports,” said Jason Sacks, PCA’s National Director of Business Development. “Our partnership with the Jr. NBA will bring a positive, character-building youth basketball experience to thousands of Jr. NBA participants. The launch of the NBA and USA Basketball’s Youth Basketball guidelines, which PCA endorses, is the perfect occasion for our organizations to partner.”

The partnership entails PCA delivering live group workshops for coaches within Jr. NBA programs throughout the U.S., including recipients of the Jr. NBA Program of the Week award.

PCA will also have a presence at NBA events throughout the season, such as the NBA All-Star Game festivities, Pre-Draft Combine coach clinics and other Jr. NBA league events, League Meetings and during the current Jr. NBA Week.

Additionally, PCA will assist with the Jr. NBA’s Coach of the Year program and will provide educational content for Jr. NBA coaching manuals, practice plans, websites and social media channels.

Much of that content comes from PCA’s website of free resources for youth and high school sports coaches, parents, student-athletes and administrators at, featuring such current and former NBA and WNBA coaches and players as Shane Battier, Ruthie Bolton, Phil Jackson, George Karl, Steve Kerr, Doc Rivers, Brad Stevens, and Keith Van Horn.

“PCA has enjoyed many years of tremendous support from the NBA community,” Sacks said. “Phil Jackson serves as our national spokesperson, USA Basketball Chairman Jerry Colangelo serves on our National Advisory Board, we have a wonderful new partnership with the Spurs’ Silver and Black Give Back program, and we benefit from seed-funding for local PCA Chapters contributed by the Cavs, Celtics, Clippers, Knicks, Lakers and Trail Blazers. We are thrilled to take this next step partnering with the Jr. NBA.”

“The guidelines created by the NBA and USA Basketball aim to advance youth basketball and promote player health,” said David Krichavsky, NBA Vice President, Youth Basketball Development. “We’re pleased to have the endorsement of the Positive Coaching Alliance as we look to bring together key stakeholders across the youth sports community and make a substantial impact on the game.”

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,400+ free audio-video and printable tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

David Jacobson, Positive Coaching Alliance
Phone: 650-210-0808

See resources from current and former NBA and WNBA Coaches

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