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Positive Coaching Alliance Partners with BallerTV to Ensure That Parents Can Watch Their Children in Competition


Positive Coaching Alliance (PCA) — a national non-profit developing
BETTER ATHLETES, BETTER PEOPLE through youth and high school sports — has partnered with BallerTV, a company that live streams amateur sports so that parents can watch their children compete when they are unable to attend games in person. The company first gained notoriety when NBA star, Dwyane Wade began using BallerTV to watch his son, Zaire, play during the season. Dwyane Wade has since become BallerTV’s first global ambassador.

Through the partnership, BallerTV and PCA will empower and educate coaches, parents, and athletes. They will produce co-branded content that will be shared with their respective sports communities. BallerTV and PCA will also collaborate together on live event activations, including BallerTV’s support of PCA’s 2019 National Youth Sports Awards & Benefit.

“We are excited to partner with PCA, an organization that shares our belief that sports can play a vital role in a child's development, both on and off the court." said Sandeep Hingorani, BallerTV’s EVP of Business Development. “As a company dedicated to helping ensure that parents can always watch their children compete in the games they love, BallerTV is committed to connecting families and communities through the unifying power of live sports.”

"A partnership with BallerTV is a great fit for PCA,” said Jason Sacks, PCA's EVP of Business Development and Philanthropy. “We appreciate BallerTV’s focus on connecting parents to their children’s games when they can't be there in person. We are excited to collaborate on ways to enhance this experience for coaches, parents and athletes.”

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through workshops and resources for youth and high school sports coaches, parents, administrators and student-athletes. When sports are done right, sports teach. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

Since 1998, PCA has reached thousands of organizations around the country, and affected millions of youth athletes. As a nationwide non-profit with 18 chapters, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching 19.2 million youth in 20 years of work. In addition to PCA’s live workshops, PCA also offers online courses and has over 2,000 multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on 

Through the years, PCA’s work has been recognized on a national stage. For 2 years, PCA was the nonprofit partner for FOX Sports Supports, earning free airtime during coverage of Super Bowl XLI. 

Each year, PCA selects only 50 coaches out of thousands of nominations from across the US with the National Double-Goal Coach® Award, presented by TeamSnap. These coaches are recognized at PCA’s annual benefit, the National Youth Sports Awards & Benefit. In 2019, the first-ever Coach Grand-Prize Winner was also honored on ABC’s Good Morning America as a ‘Hometown Hero.’

Finally, PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission. PCA is proud to partner with the Boys & Girls Club, National Basketball Association, Major League Baseball and over 35 professional teams across the United States.

About BallerTV

BallerTV is on a mission to connect families and communities everywhere through the unifying power of live sports. Founded into 2016 and based in Pasadena, CA, BallerTV has leveraged technology to provide unprecedented live-coverage of the nation’s top amateur youth sporting events. BallerTV has reached an unparalleled scale and has live-streamed over 250,000 games across men’s and women’s basketball, volleyball, softball and football. BallerTV continues to grow and expand to cover more games so families can stay connected. See what events we are covering at

For further inquiries or information about this partnership, please contact:

Positive Coaching Alliance
Jason Sacks
Executive Vice President, Business Development & Philanthropy

Sandeep Hingorani
Executive Vice President

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