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PCA Partners with START To Improve Digital Health


MOUNTAIN VIEW, California, January 17, 2022 – Positive Coaching Alliance (“PCA”) is proud to announce our newest Trusted Resource–START: Stand Together and Rethink Technology, an organization on a mission to help families and communities across the US pursue digital health. 

According to START, screens are one of the biggest distractions to young athletes, interfering with opportunities for healthy social and emotional development. But this doesn’t have to be a new rule of the game. As part of this partnership, the two organizations will become trusted resources for one another, sharing parent and coach resources, curriculum, and tools so kids can stay captivated by the game, not screens.

About START:

Founded in 2018, START: Stand Together and Rethink Technology is a 501(c)(3) nonprofit that offers tips, tools, and training to help families raise happy, healthy kids in an increasingly digital world. START’s unique resources and education programs encourage parents to consider the role technology plays in their lives, and connect with their children in meaningful ways—both offline and online. START also works with community stakeholders to explore opportunities in which they can support and reinforce healthy tech use in their spheres of influence. The mission of START is to create a world where kids are captivated by life, not screens. Learn more at

About Positive Coaching Alliance:

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth. For more information, visit

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