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PCA Makes umttr Event Part of The Mid-Atlantic Chapter Launch


Montgomery County, MD– Positive Coaching Alliance is launching the PCA-Mid-Atlantic Chapter the week of June 3rd, 2018. As part of the launch-week activities, PCA is being honored at the umttr 5th Annual 3v3 Basketball Tournament on June 3rd at Whitman High School in Montgomery County, MD.

Positive Coaching Alliance (PCA), founded in 1998, is a national non-profit organization with the mission to transform the culture of youth sports so that youth athletes can have a positive, character-building experience that results in BETTER ATHLETES, BETTER PEOPLE. PCA Founder and Chief Executive Officer, Jim Thompson, launched PCA in 1998 within the Stanford University Athletic Department. Since it’s founding, PCA has reached 14.2 million kids, partnered with roughly 3,500 youth sports organizations and schools, and delivered 20,000+ live group workshops and hundreds of thousands of online courses.

Umttr was founded in 2013 by a community of young adults in response to the tragic suicide of a fellow student, athlete and friend. Umttr’s mission is to change the story from bullying, depression and suicide to a positive compassionate culture where every person matters. Umttr is a Founding Partner of the Campaign to Change Direction and has been a supporter of PCA since 2013. They have shared in our goal to launch a PCA-Mid-Atlantic Chapter. The umttr tournament was inspired by the loss of Winston Churchill High School student athlete, Evan Rosenstock, and will benefit student mental health education. Mental health education works hand-in-hand with PCA principles, including the recognition that emotional, mental, and physical health play equally important roles for kids striving to be their best, on and off the playing field. “Like umttr, we work to empower student-athletes to maintain their mental health by keeping their emotional tanks filled,” said Jake Wald, Executive Director for PCA-Mid-Atlantic, adding “we are very excited that PCA is launching it’s newest Chapter to serve the student-athletes of the Mid-Atlantic Region and their families.”

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About umttr

umttr is a community of young adults leading a movement to change the story from bullying, depression and suicide to a positive, compassionate culture where every person matters. Hosting community events and fundraisers nationally, umttr was founded by Churchill High School students and families in response to the tragic suicide of student and athlete Evan Rosenstock in 2013. To find out more about umttr initiatives and donating opportunities, visit

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