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PCA Arizona Receives $25,000 Grant From Phoenix Suns Charities to Support Their Mission Across Arizona


Positive Coaching Alliance Arizona was recently awarded a $25,000 Grant from Phoenix Suns Charities to support youth, sports, and education initiatives across the State of Arizona. The revamped grant allows Phoenix Suns Charities to make a greater impact throughout the state by offering unrestricted funding for the first time ever, as philanthropic organizations were able to apply for grants that support their mission and programs to make a positive impact throughout Arizona.

"The Suns are winning on the court and Phoenix Suns Charities is winning in the community. Our support of Positive Coaching Alliance is evidence of just that, as we work with them to improve the youth sports community throughout the state of Arizona," said Sarah Krahenbuhl, Vice President, Social Responsibility & Executive Director, Phoenix Suns Charities.

The Phoenix Suns and PCA have worked closely together over the years, from staff participation on the local PCA Board and hosting the annual PCA Positive Impact Awards at the Footprint Center, to underwriting Jr. Suns/Jr. Mercury workshops in the community. "The entire Suns Organization has been a proud supporter of PCA over the years," said Rich Tomey, Regional Director for PCA. "Their most recent commitment to our mission of developing Better Athletes, Better People has been a huge springboard to getting our message out to the entire State of Arizona, and we look forward to finding new ways to collaborate collectively in the community."

About Phoenix Suns Charities

Since its inception in 1988, Phoenix Suns Charities has been focused on making our community a better place through its mission of supporting children and family services throughout Arizona and has distributed more than $33M to local non-profits and organizations in need. The entire Suns organization has embedded itself locally by supporting community efforts through hundreds of player appearances and thousands of volunteer hours by Suns players and staff.

About Positive Coaching Alliance

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.

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