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New York Red Bulls Youth Programs Invests In Positive Coaching Alliance’s Sports Can Battle Racism Initiative


Positive Coaching Alliance (PCA) is thrilled to partner with the New York Red Bulls Academy on its
Sports Can Battle Racism initiative.

As part of this partnership, Positive Coaching Alliance will deliver five Sports Can Battle Racism workshops for all youth academy coaches and managers with added collaboration throughout the year. 

In the 90-minute workshop experience, coaches will have an interactive discussion on how to combat racial discrimination, champion moral courage and empower their programs to create positive change in their communities. PCA explores historical displays of leadership, like that of Jackie Robinson, to create a more equitable environment in youth sports.

"Red Bulls Youth Programs are excited to partner with an organization that aligns so closely with our mission. It is a key initiative for us to ensure our environments are inclusive for all players and we know the ‘Sports Can Battle Racism’ workshop will provide another layer of training and education for our 200 youth coaches and management staff," said Abigail Katz, Red Bull’s Senior Manager of Youth Coaches.

"Red Bull Academy develops players and staff beyond the field. Diversity, Equity and Inclusion are key pillars of our curriculum. The workshop, presented by Positive Coaching Alliance, further educates important topics that will shape their lives," said Ryan Brooks, Red Bull's Senior Manager Academy Business Operation

"We are proud to partner with the New York Red Bulls in this initiative. With a mission to develop, engage and inspire the youth soccer community and coaches, we can’t think of a better way to partner with the New York Red Bulls Youth Programs," said Emily Archibald, PCA’s Senior Partnership Manager.

The New York Red Bulls Academy joins the Miami Marlins, San Antonio Spurs, Arizona Cardinals, Cleveland Cavaliers and LA Galaxy as professional teams who have invested in this professional development for coaches.

About Positive Coaching Alliance
As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.

About New York Red Bulls Youth and Academy Program

The Red Bulls Youth Program’s Development System is a multi-layered approach that provides a professional training environment for youth players. The youth programs are operated as part of the Red Bulls homegrown approach to player development. The Red Bulls draw on extensive support and expertise from a global soccer brand to offer the highest level of youth soccer programs in the Tri-State area. Our coaches receive extensive training that continues throughout their tenure with the Red Bulls, all supporting the coaches' ultimate goal: help players develop and reach their highest potential.

The New York Red Bulls Academy is an integral part of the club’s player development pathway with the mission of identifying, attracting, and developing players for the professional ranks. Recognized as the nation’s leading Academy system, this fully funded program has a proven track record for producing homegrown players. Through innovative programming and a dedicated support team, the Academy produces the most talented, hard-working, and dedicated players locally and regionally. We advocate for the holistic development of the player, and provide the most challenging training environment in North America.

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