09.27.2017 Have The Conversation
New York Yankees General Manager Brian Cashman graced Positive Coaching Alliance-New York City’s inaugural Double-Goal Coach® Awards event at Yankee Stadium on Tuesday, May 23, adding to the rarefied experience of five local youth and high school sports coaches receiving honors for their outstanding efforts to pursue both winning and the more important goal of teaching life lessons through sports.
To see the full recap of the evening, watch the video below:
The event featured an on-field recognition ceremony before the Yankees vs. Royals game for these honorees:
Eassa, Houghland and Ornstein also were earlier named national winners of PCA’s Double-Goal Coach Award Presented by TeamSnap.
The event also included an in-suite reception for 80-plus attendees, where Chapter Executive Director Darrell Johnson presented plaques and remarked, “A night like this really speaks to who we are at Positive Coaching Alliance. To be in a room tonight where we are honoring coaches who genuinely live the principles of Positive Coaching Alliance is really phenomenal.”
Cashman also spoke in the suite, describing his experience with Positive Coaching Alliance and sharing anecdotes about how the Yankees try to exemplify the values that PCA cultivates in its workshops and other forms of partnership with schools and youth sports organizations throughout the New York City Tri-State Area. Remarking specifically on the Yankees Foundation’s support of PCA-New York City’s work with the Public Schools Athletic League (PSAL), Cashman said, “We have the opportunity to grow into something really special.”
Watch The Video Of Brian Cashman
PCA Founder and CEO Jim Thompson also addressed the room, congratulating the award winners and PCA-New York City Chapter leadership for its profound strides to change the conversation around youth sports from the “win-at-all-costs” mentality to keeping kids in the game so they can develop as athletes and people by learning life lessons through sports.
Since the event, the Yankees have also supported our Chapter with this following public service announcement (played at games in Yankee Stadium), featuring Yankees Manager Joe Girardi:
A huge thank you to everyone who attended the event, to our Double-Goal Coach honorees, the New York Yankees, and our incredible sponsor FOX Sports. Your support is critical to our work, helping to make Better Athletes, Better People!
ICR, a PR agency in New York, helped PCA-New York City publicize this event. See this article in New York Sports Day about the event.