The PCA Blog

Curry Brand, Positive Coaching Alliance, and Evansville Vanderburgh School Corporation partner to train over 300 coaches in celebration of national coach of the year winner

Oakland, CA – In recognition of PCA’s 2022 Double-Goal Coach® of the Year winner, Breasha Pruitt, coaches and leaders of the Evansville Vanderburgh School Corporation will receive leadership and positive youth development workshops provided by Positive Coaching Alliance.  These workshops will be supported by Curry Brand, powered by Under Armour, which will advance its mission to impact 100,000 youth by 2025 and train 15,000 coaches.

In celebration of the power of a positive youth sports experience and the impact of a caring and well-trained coach, Positive Coaching Alliance named Breasha Pruitt as the 2022 Double-Goal Coach of the year. The Double-Goal Coach award is a commitment to creating positive sports opportunities for all kids and how to pursue both winning and the more important goal of teaching life lessons through sports. 

As part of Breasha’s honor, Curry Brand will fund workshops in the home state of the national winner. 

The Evansville Vanderburgh School Corporation will take part in a series of six workshops facilitated by Positive Coaching Alliance. The corporation is the third largest school district in the state of Indiana with an enrollment of more than 22,000 students and 3400 employees.

"Building strong relationships and partnerships with Curry Brand and Positive Coaching Alliance allows us to work together to make our community a better place for students, families, and coaches." Andy Owen - Director of Athletics, Physical Education, and Health

Curry Brand strives to create opportunity, access, and equality for youth sports in neighborhoods around the world. Since the brand launched nearly two years ago, Curry Brand has teamed up with Positive Coaching Alliance to help make an impact in changing the culture of youth sports through research-based workshops to ensure a positive youth development experience for all kids through sports.

About Curry Brand 

A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport, providing solutions that positively impact youth sports in under-resourced communities. It aims to provide youth with new apparel and equipment, access to mentors and coaches, and safe places to play. Curry Brand will feature footwear, apparel, and accessories across multiple categories including basketball and golf. Learn more at

About PCA 

PCA’s vision is to build a world where every child benefits from a positive youth sports experience with a coach who inspires them to become the best version of themselves in the game and in life. PCA trains coaches and partners with youth sports organizations, parents, sports leaders, and communities to make youth sports more positive, equitable, and accessible to all kids regardless of social or economic circumstances.

Know a Double-Goal Coach?

Do you know a Double-Goal Coach- someone who strives to win while also pursuing the more important goal of teaching life lessons through sports? If so, nominate them today through October, 31st, 2022 for the 2023 National Double-Goal Coach® Award presented by TeamSnap.


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