The Los Angeles Lakers, one of the most storied pro-sports teams in history, was an original Seed Funder to allow PCA’s Los Angeles Chapter to open in 2015. Since then our partnership has impacted thousands of youth in predominantly underserved communities.
After going on hiatus in response to the COVID-19 Pandemic, the NBA is resuming their 2019-20 season on July 30th with 22 teams in Orlando, Florida.
Every year PCA-LA delivers Coach Education Workshops for hundreds of community coaches from local organizations affiliated with the Jr. Lakers. They include Boys & Girl Clubs, After-School All-Stars, Playworks, LA’s BEST after school programs and more. These interactive Workshops emphasize teaching life lesson through sports. PCA principles such as Filling Emotional Tanks and Positive Motivation help these coaches give kids a rewarding, positive experience.
And to bring a little “Showtime” to the program, Laker Legends James Worthy, AC green, Michael Cooper and Robert Horey have kicked-off Workshops with their philosophies and success stories. The Lakers also bring skills and drills to the day to so the coaches get the full benefit of character development, practice plans and wisdom from the greats. And this year from the beautiful state-of-the-art UCLA Health Training Center. This is truly the Laker Way!
The Lakers Youth Foundation Clinic and Camp Coaches went through a special PCA Program this year, participating in a live Positive Motivation Workshop and then were provided online courses for continuing education. These coaches work with hundreds of kids in summer camp and community clinics. And some are high school coaches in the area. All of the coaches who go through PCA Programs get certified as a Double-Goal Coach®, striving to win but teaching life lessons through sports.
The Lakers have supported PCA-LA fundraising events with sponsorships, auction items and most famously, and online fundraising campaign with tickets and a high-five from Kobe Bryant at his last Lakers game in 2016. The Omaze driven campaign raised almost $600,000 benefitting PCA-LA, After-School All Stars and the Kobe and Vanessa Bryant Foundation. Donations were made from 102 countries and the campaign garnered 102 million media impressions. PCA-LA is extremely grateful to the Lakers Youth Foundation for this long-term partnership!