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Cleveland Monsters Partner with Positive Coaching Alliance to Elevate Culture of Youth Hockey Throughout Northeast Ohio


– The Cleveland Monsters have established a new partnership with Positive Coaching Alliance (PCA), a national non-profit movement that inspires and empowers youth and high school sports organizations to leverage the unique opportunity sports presents to build character in our youth.

The partnership provides the Cleveland Monsters and their youth hockey program partners with access to PCA’s research-based training tools and resources for coaches, sports parents, student-athletes, and administrators.  Those resources come in the form of live interactive workshops, online courses, books by PCA Founder Jim Thompson and additional online resources.

PCA has partnered with over 3,500 schools, districts, conferences, youth sports organizations, and park-and-rec departments to create a Development Zone® culture, with a vision that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character and prepares them for competition and for life.

“We are thrilled to join Positive Coaching Alliance in their efforts to elevate youth sports leadership and coaching,” said Cleveland Monsters Sr. Director of Marketing and Communications, Ben Adams. “This partnership allows us to continue to provide resources to our fantastic Learn to Play partners, as we work together to continue growing the game in Northeast Ohio.”

“The game of hockey can teach an endless procession of life lessons like grit, resiliency, teamwork, integrity, and leadership, but those lessons are only taught when coaches and parents actively seek and capitalize on opportunities to teach them.” Said Positive Coaching Alliance’s Regional Partnership Manager, Ryan Virtue. “We look forward to working closely with the Cleveland Monsters to grow the game of hockey throughout Northeast Ohio by helping organizations elevate their cultures to further support athlete development.”

For information about this partnership, please contact either Ryan Virtue (PCA) or Ben Adams (Cleveland Monsters).

Ryan Virtue, Positive Coaching Alliance
Tel: 440-465-6552

Ben Adams, Cleveland Monsters
Tel: 216-420-2935

About Positive Coaching Alliance

As a catalyst for a positive youth sports culture, Positive Coaching Alliance (PCA) is a national non-profit organization that trains leaders, coaches, parents, and athletes to ensure a positive youth development experience for ALL kids, in all communities across the U.S.  PCA’s programming helps to ensure sports are ‘done right.’ and aims to impact sports organizations on three levels:

  • Youth experience improved life skills and character development.  They also perform better!
  • Coaches become more positive and increase their focus on using sports to teach life lessons.
  • Youth Sports Organizations & Schools see their cultures become more positive and everyone involved has more fun.

Since its founding in 1998, PCA has established partnerships with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops, reaching over 20 million youth. PCA offers interactive online courses and has thousands of multimedia tips and tools for coaches, parents, athletes, and leaders available free of charge on PCA also runs two annual awards programs: a scholarship program for high school student-athletes and a coach award program to recognize youth and high school coaches who strive to win and teach life lessons.

About The Cleveland Monsters

The Monsters are part of Rock Entertainment Group. In addition to the Monsters, Rock Entertainment Group also includes the Cleveland Cavaliers of the NBA, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, the operation of Rocket Mortgage FieldHouse in Cleveland, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts - the Cavaliers’ training and development center in Independence, Ohio.

Stay up to date on all Monsters news with the Monsters Mobile App presented by University Hospitals available to download at the Apple Store or Google Play Store. Be sure to follow the Monsters on Twitter @monstershockey, on Facebook at, and on Instagram @monstershockey.

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