The PCA Blog - Los Angeles

CIF Los Angeles City Section Partners with the LA84 Foundation and Positive Coaching Alliance


GRANADA HILLS, Calif. - The CIF Los Angeles City Section, the LA84 Foundation and Positive Coaching Alliance-Los Angeles (PCA-LA) are partnering to provide training for Section administrators and coaches for the next two years.

PCA-LA will provide Double-Goal Coach® presentations -emphasizing the pursuit of winning, and the more important goal of teaching life lessons through sports – at select CIF coaches meetings as well as the Athletic Director / Assistant Principal meeting this coming year. PCA-LA launched this series of presentations at the recent football coaches meeting and has planned future presentations at coaches meetings in the sports of basketball, soccer, baseball, softball and golf throughout 2016-17. In 2017-18, PCA-LA will address coaches at the volleyball, water polo, wrestling, and track & field meetings among others.

The LA84 Foundation has graciously supported the educational and character-building opportunities provided by this partnership.

“As a longtime supporter of LA City Section coaches, LA84 is delighted to once again work with the LA City Section and PCA-LA," said LA84 Foundation President and CEO Renata Simril.  "Developing a positive culture in high school sports will enable high school athletes to reach their full potential in sports and in life."

“We are excited to have received the support of the LA84 Foundation and Positive Coaching Alliance as we continue to educate our coaches on setting behavior standards and expectations for participation in sports. Together, our partnership will strengthen and foster a healthy environment where coaches, athletes, parents, officials and fans can display their respect for each other before, during, and after their games,” CIF LA City Section Commissioner John Aguirre said. “Athletics must create a culture that requires student-athletes, coaches and parents to maintain appropriate behavior and display of respect and understanding for each other. In doing so, they will experience the joy that true competition can create, and increase their respect for the game itself.”

Commissioner Aguirre has put the behavior of coaches and student-athletes at the forefront of the goals set for this athletic year. Sportsmanship, behavior, and positive coaching will be addressed and emphasized to the 144 member schools. Last year, close to 40,000 student-athletes competed in 25 sports representing the CIFLACS.

"We are proud to partner with the CIF LA City Section and LA84 Foundation to work with these dedicated coaches,” said Alan Berkes, Executive Director for PCA-LA, the local chapter of the national non-profit Positive Coaching Alliance. “By offering them professional development and practical tools for teaching character-building skills and life lessons to their student-athletes, we take great strides to achieve the goal of developing Better Athletes, Better People. The CIF LA City Section is establishing a model for behavior that will get the best from these young athletes, their coaches and the community.”

About the CIF Los Angeles City Section

CIF Los Angeles City Section is the governing body of high school sports for more than 140 schools in the Los Angeles area. The Section holds Championship events in 14 varsity sports and is committed to providing quality support services in a respectful and gracious manner. We aim to enhance member high schools’ abilities to manage interscholastic athletic programs. Our goal is to promote healthy, safe, and fair interscholastic competition and develop programs that will raise academic achievement in all student-athletes.

Contact: Dick Dornan, Sports Information Director; (818) 767-0800

About the LA84 Foundation

As a legacy of the 1984 Olympic Games, the LA84 Foundation continues to be a nationally recognized leader in support of youth sport programs and elevating the importance of sports in positive youth development. LA84 seeks to provide an opportunity for every child to participate in sports and experience the wide range of positive outcomes associated with youth sport participation. Since its launch in 1985, LA84 has invested millions in the communities that supported the Games, reaching more than 3 million youth throughout Southern California, from Santa Barbara to San Diego County. The LA84 Foundation continues to promote the spirit of the 1984 Olympic Games by convening and engaging local, national and international audiences about the role of sport in society, and the impact of the Olympic Games on host cities, especially as we look ahead to the 2024 Games.  LA84’s headquarters is located in the historic Britt House near downtown Los Angeles, where it houses meeting facilities and the world’s premier sports library. For more information, please visit

Contact: Wayne Wilson, Vice President Education Services; (323) 730-4640

About Positive Coaching Alliance and PCA-Los Angeles

Positive Coaching Alliance develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture. PCA-LA is the “Official Training Partner” of the LA84 Foundation and also receives support from the LA Dodgers Foundation, LA Galaxy, LA Lakers, LA Clippers and FOX Sports Supports.

Contact: Alan Berkes, Executive Director, PCA-LA; (424) 247-3104

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