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Cenex® Partners with PCA to Support Million Coaches Challenge


Mountain View, CA (April 13, 2021) – Positive Coaching Alliance (PCA) is excited to partner with Cenex®, the energy brand of CHS Inc., to extend the Million Coaches Challenge in rural communities throughout the Midwest. Through our partnership, the Cenex brand will provide up to 30 training workshops in rural schools to foster positive coaching outcomes on and off the field. These trainings will contribute to PCA’s commitment to train 400,000 coaches by 2025.

“The support of the Cenex brand is especially meaningful to help fund our work as part of the Million Coaches Challenge,” said PCA Midwest Regional Director, Rob Dauphinais. “Our goal is for half of the coaches we train over the next four years to be in underserved communities. This partnership with Cenex is an important step in making that goal a reality.”

Coaches play an incredibly important and formative role in their communities. “The Cenex brand is proud to support an inclusive youth sports culture aimed at teaching teamwork, accountability and emotional intelligence — the traits our communities need to thrive,” said Mandi Goplen, Cenex brand and marketing supervisor. After participating in training, coaches will have more tools to create positive environments for young people to succeed in competition, in the classroom, at home and in the community.

“Community involvement is a large part of what makes Cenex unique,” Goplen says. “We’re always looking for ways to engage, promote and give back to the areas we serve. We could not be more excited to offer workshops to help PCA in its valuable mission as an anchor partner of the Million Coaches Challenge.”

The coach trainings available through this partnership are open to youth-serving organizations (schools, youth sports organizations and park districts) located within 20 miles of a Cenex retail location. There are more than 1,400 locally owned and operated Cenex convenience stores across the Midwest, including stores in Iowa, Nebraska, Kansas, Minnesota, Missouri, Montana, Oklahoma, North Dakota, South Dakota and Wisconsin. Each location is unique to the community it proudly serves.

To learn more or to complete a training submission form, visit

About Positive Coaching Alliance

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.

About Cenex 

Cenex, the energy brand of CHS, provides high-quality refined fuels through over 1,400 locally-owned convenience store locations across 19 states. Consumers depend on Cenex fuels, lubricants, propane and renewable energy products to power homes, businesses and communities. CHS, Inc. (, which owns the Cenex brand, is a leading global agribusiness owned by American farmers across the United States with domestic and international operations including energy, agronomy, grain trading and food processing.