NCAA® March Madness® illuminates the passion of sports fans, with millions cheering on their teams. This support and care from fans fuels the energy of the tournament, which is why Dove Men+Care teamed up with basketball legends David "The Admiral" Robinson, Shane Battier, commentator Seth Davis, and Positive Coaching Alliance to bring the "Real Strength Manifesto" to life. The "Real Strength Manifesto" is a unifying message for fans, that recognizes the impact of their care on the game.
"As an athlete, I have always been impressed by the intimate relationship between the fans and their teams," said Robinson. "When I was playing during college and as a professional, the fans gave me the energy I needed to support my team and be the best player possible. It was great to work with Dove Men+Care this March to highlight the positive force of fans heading into the March Madness® tournament."
To further bring the spirit of the Manifesto to life and in support of the San Antonio Local Organizing Committee's annual Legacy Project, Dove Men+Care and the NCAA refurbished a park and basketball court in the Final Four®-host city on Tuesday, March 27.
Directly following a dedication ceremony for the opening of the park Dove Men+Care and the Positive Coaching Alliance hosted a basketball clinic for youth athletes and their families, which focused not only on skills but also positive fandom, sportsmanship and PCA’s popular tool of ROOTS (Respected the Rules, Officials, Opponents, Teammates, and Self.)
Dove Men+Care, the NCAA® and Positive Coaching Alliance also highlighted the Manifesto to celebrate the fans' role in the game during select games in Nashville, Detroit, Dallas and Los Angeles. The Manifesto was displayed in-stadium while a group of local youth basketball players welcomed the participating student-athletes onto the court.