SVP of Marketing, NBC Sports Digital, SportsEngine
Local Board Member, Minnesota
Jody has more than 20 years of experience leading marketing and product launches in the media, technology, and software industries. Currently, Jody is SVP of Marketing & Content for SportsEngine and is responsible for marketing, creative services, and content strategy.
Prior to SportsEngine, Vogelaar was VP, Marketing for Los Gatos, CA-based Roku, leading the launch of Roku Player & TV products, and overseeing marketing for more than 100 product SKUs in 9 countries, helping grow the company from 5MM to 19MM active users during his tenure.
Before Roku, Jody held marketing roles with CBS, Disney Interactive, and was a longtime 21st Century FOX/News Corp marketer, having led pay-television and digital acquisition and subscription marketing assignments in the U.S., China, and London over a decade. While at The Times of London, Vogelaar was a key player in the launch of The Times’ digital subscription products, overseeing marketing and subscriber acquisition efforts, nearly doubling the total subscriber base in the first year. Vogelaar also led marketing campaigns for 3 consecutive #1 app launches, and is the recipient of more than 25 marketing industry awards.