Larry Traversie

Partnership Manager, Minnesota


Larry joined the PCA Minnesota chapter in March 2016 as the Partnership Manager. As the Partnership Manager for Minnesota, Larry is responsible for prospecting, developing and closing partnership opportunities in Minnesota, Western Wisconsin, and Fargo, ND. Key in this process is demonstrating the value of PCA programs for youth sport organizations and schools, resulting in an increased PCA partnership base for PCA-Minnesota.

Larry graduated from the University of Minnesota-Morris in 2000 with a degree in Speech Communications. He came to Positive Coaching Alliance by way of the NBA where he spent the 13 years with the Minnesota Timberwolves/Lynx as a Senior Account Executive in their Membership Service Department. He began his career as an intern in the Ticket Sales/Service Dept. From there he was part of the Timberwolves/Lynx first ever Inside Sales Dept. After that he was promoted into the Fan Relations Dept where he spent 8 years. He moved into the Business Development Dept where he spent 2 years and was ultimately promoted the Membership Service Dept. During his time there he was able to successfully grow and cultivate many great relationships with season ticket members as well as drive new sales revenue for the team. In addition, Larry also currently serves on the University of Minnesota-Morris Alumni Association Board of Directors as Second Vice President. He has been involved with the UMMAA for the past 3 years.

Originally from Aberdeen, SD, Larry currently resides in St. Paul, MN with his wife Michelle.

He enjoys watching University of North Carolina Tar Heels basketball, San Francisco Giants baseball, Miami Dolphins and Miami Hurricanes football.

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