Positive Coaching Alliance works with coaches, athletes and schools across the country. Wherever you are we can help bring a positive, character-building youth sports environment that results in better athletes and better people.
President, North America, Pixellot
National Board of Directors
David Shapiro started as the President of US Youth Division & Head of US Sales at Pixellot in 2018. He previously served as the Chief Executive Officer of Steel Sports based in Hermosa Beach, CA. Steel Sports is dedicated to building, acquiring, and strengthening a network of branded participatory and experience-based businesses engaged in sports, training, education, entertainment and consumer lifestyle.
Previously, David spent 12 years at Positive Coaching Alliance and was most recently the Chief Revenue Officer. David has also held positions with the AAA baseball team in Sacramento and with the California Community College Commission on Athletics.
David captained his varsity baseball, basketball, and football teams, and went on to play college baseball at the University of California at Davis. David’s coaching experience includes time spent in Germany being a player/coach for a Professional Baseball Club and time as a High School Varsity Baseball Coach at Rio Americano HS.
David is a graduate of the Executive Program for Non-Profit Leaders at the Stanford University Graduate School of Business and he received a bachelor of science degree in Managerial Economics from the University of California, Davis.