Mike Pardini

President, VF Licensed Sports Group

Chapter Board - Tampa Bay

Mike Pardini is the President of VF Licensed Sports Group. With over 25 years of Sales and Marketing experience, Pardini’s responsibilities have included strategic account management, forecasting and revenue planning, financial analysis and retail operations. 

Pardini joined VF Corporation in 2010 as Director, Harley-Davidson Sales before being promoted to Vice President Sales at VF Licensed Sports Group, Majestic Athletic in July 2011.

Previously, Pardini spent 10 years at PepsiCo in various roles as Customer Marketing Manager, Senior Sales Manager, and Director of Sales.

Pardini received his Bachelor of Science in Finance from Eastern Illinois University and his Master of Business Administration, Marketing from Benedictine University.

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