President & General Manager, WBZ-TV/myTV38, CBS Boston
Local Board Member, New England
Mark Lund is veteran of nearly 30 years in local television who has most recently was EVP of sales for the NBC Owned Television Stations since July 2007. Lund is now back to Boston as President & General Manager, WBZ-TV/myTV38, CBS Boston.
Lund’s connections to WBZ and WSBK date back to the early 1980s, when he got his start as an intern at WBZ then earned an entry-level position in the station’s traffic department. In 1984, he began his career in sales as an account executive with WSBK (which at the time was owned by Storer Broadcasting).
Following two years as an account executive with Storer/Gillette in New York and three years as national sales manager at WFSB Hartford, Conn., Lund returned to Boston, where he was local sales manager and then general sales manager at WSBK. He was promoted to sales manager at WBZ and WSBK in 1999.
In 2002, Lund joined NBC as VP of sales for WNBC New York, a position he held for five years prior to being promoted to head sales for NBC’s 10 owned stations. He has also overseen national spot sales for several Comcast Regional Sports Networks, including Comcast SportsNet New England.
Lund, who is the son of former CBS President Peter Lund, is actively involved in the broadcast industry as well as community organizations. He is a member of the executive board of the Television Bureau of Advertising and joined the PCA-New England Board in 2017.