Jake Licht

President & CEO, Baden Sports

Local Board Member, Seattle

Jake Licht is Baden Sports’ Chief Operating Officer and Vice President of Baden Brand. He oversees daily operations for the company’s Baden Sports and Axe Bat divisions and is responsible for team, product and brand strategy for the Baden Brand.

Baden Sports, a family owned and operated company, was formed over 35 years ago to build the highest quality sporting goods in the world. In 1984, Baden created the first women’s basketball and its patented Cushion Control Technology changed the way all high-end basketballs have been made for the past 20 years. Baden’s full product lineup now includes balls for every sport, backyard games, ball carts, and accessories.

The company’s newest innovation, the Axe Bat, introduced in 2011, gives hitters the first and only bat designed to support the biomechanics of their swing and to reduce the risk of hand/nerve injuries commonly associated with the swing. The Axe Bat is gaining rapid acceptance at all levels, including in Major League Baseball, where All-Star Mookie Betts of the Boston Red Sox, and Carlos Correa, the reigning American League Rookie of the Year with the Houston Astros, are among more than a twenty players swinging it regularly.

Licht first joined Baden Sports in 2014, as VP of Operations, focused on building a winning team and creating best practices in product development, product management and global Supply Chain management. He has overseen Baden’s growth in manufacturing through their factory in the Dominican Republic.

Licht was promoted to Chief Operating Officer and VP of Baden Brand in September 2016.

Licht graduated from Western Washington University with degrees in Management Information Systems and East Asian Studies and earned his Masters in Software Development Management from Carnegie Mellon University.

Jake and his wife, Annie-Rose, and son Will, reside in Normandy Park, Wa.

Stay connected