Positive Coaching Alliance works with coaches, athletes and schools across the country. Wherever you are we can help bring a positive, character-building youth sports environment that results in better athletes and better people.
Business Advisor, Startup Specialist, Entrepreneur
Chapter Board Members - New England, New England
Tracy is focused on the growth of early stage companies in the sports tech space, venture investment and pioneering business initiatives. An attorney by training, an entrepreneur in spirit, and an executive leader through her experience, her career has focused for more than a decade on sports related start-up companies their sports/media technology offerings. Most recently, Tracy has co-founded an investment and funding platform for professional athletes called The Players' Impact.
Tracy’s background provides management expertise, startup business initiatives, legal affairs experience and managing operations. Tracy recently brought a mobile SaaS company from concept to Series A funding, and has been starting, growing, and selling companies for over 15 years. Her operations knowledge, technology focus, and human relations role are just a few of the many hats she has worn most recently as COO at Burst. Her positions at Active.com and Vision Sports & Entertainment saw her intimately involved in all aspects of entrepreneurship, from envisioning the concept, business planning, hiring, operations build out, fundraising, strategic partnerships, outsourcing, finances, marketing, and more. After earning her J.D at Seton Hall University she worked for the National Hockey League, Major League Baseball Advanced Media and was a partner in a venture investment firm focused on companies that intersected sports, technology and media/entertainment.
Tracy started the Boston chapter of Women in Sports and Events, a not-for-profit representing the voice and invaluable resource for professional women in the business of sports. She serves on the Leadership Committee for the American Heart Association, Athletics and an advisor to the Ubumwe Sports Initiative, an organization that uses sport as a means to enhance unity among Rwanda's youth while simultaneously supporting Rwandan basketball development. Tracy has 2 children, is a 6-time marathon finisher and a 2nd degree black belt in Tae Kwon Do.