Alexa Cook Sherman

Property Sales Executive, CAA

Chapter Board - North Texas

Alexa Cook Sherman is a Property Sales Executive at CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA). CAA Sports represents more than 1,700 of the world’s best athletes, coaches, on-air broadcasters, and other sports personalities, in addition to such world-renowned properties as Formula 1, Madison Square Garden, Manchester City F.C., the NCAA Championships, the Golden State Warriors, and the USGA | US Open Championship, among others.

Alexa began her career at CAA Sports in 2010 in the agency’s award-winning Property Sales division, which has completed more than $4 billion in new sponsorship business on behalf of its clients. She relocated from CAA’s New York office to open CAA’s Dallas office in 2017, where she focuses on identifying and negotiating strategic marketing partnerships for global properties. 

Alexa has brokered groundbreaking partnerships for the NCAA Championships, Formula 1, and Riot Games’ League of Legends eSports. For the NCAA, Alexa secured Pizza Hut as the “Official Pizza” of all 90 NCAA championships beginning in 2016. In 2018, Alexa played a lead role in establishing Formula 1’s global technology partnership with Amazon Web Services, making AWS the “Official Cloud and Machine Learning Partner” of the championship. Also in 2018, Alexa was pivotal in launching Riot Games’ NA LCS “State Farm Analyst Desk”, signifying the first major non-endemic partnership of the number one eSports property in the world.

Alexa is originally from Oklahoma City, Oklahoma. She graduated with honors from Loyola Marymount University in Los Angeles with a Bachelor of Business Administration degree with an emphasis on International Business and Finance. In college, Alexa was an NCAA Division I four-year scholar athlete and served as the President of Student-Athletes and Captain of the Women’s Swim Team.

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