Chief Innovation Officer, NBA
The NBA named Amy Brooks the league’s first Chief Innovation Officer in November 2017, signaling the league’s growing emphasis on developing creative global business strategies. Brooks, who joined the NBA in 2005, is also the president of the NBA’s team marketing and business operations division.
Before that, Amy was Executive Vice President of the NBA’s Team Marketing & Business Operations (TMBO) department, Amy Brooks is responsible for growing NBA, WNBA, and NBA Development League team profitability through strategic consulting on all aspects of business operations, including marketing and digital, ticket sales, sponsorship development, suite sales and customer retention. She also oversees the league’s relationship marketing function.
Under her leadership, TMBO develops best practice content and industry-leading analytics on behalf of teams, and advises teams via in-market visits and more than 20 annual workshops and training sessions. Brooks also manages the league’s marketing relationships with strategic team partners, such as Live Nation/Ticketmaster. Prior to overseeing the TMBO department, Brooks managed the day-to-day league business relationships with several NBA teams, and led all content development within TMBO.
Since joining TMBO in 2007, Brooks has helped drive leaguewide results that included all-time highs for attendance, ticket gate receipts and sponsorship revenue. Prior to joining TMBO, she served as the NBA’s senior director of marketing partnerships, where she led a team responsible for developing innovative marketing platforms and managing relationships with many of the league’s global sponsors. She joined the NBA as a director of marketing partnerships in 2005.
Prior to joining the NBA, Brooks spent four years at Bain & Company, a global management consulting firm. She also worked as a product manager at Sun Microsystems from 1997 to 2000, and began her career at software start-up Diba, Inc. (later acquired by Sun Microsystems).
Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the board of directors for the Stanford Athletics Buck/Cardinal Club. In 2014, Brooks was honored by the SportsBusiness Journal with a Forty Under 40 Award.
Brooks is a native of Sacramento, Calif., and lives in Darien, Conn. with her husband and two daughters.