Kristy Badger

Senior Director, Global Brand & Creative, NBC Sports Next

Local Board Member, Minnesota

High-energy and full of drive, Kristy brings over 20 years of brand-driving, event, and merchandise experience for Fortune 500 companies and Professional Sports teams through advertising agency, in-house agency, and brand marketing leadership. Kristy is the Sr. Director, Global Brand & Creative for NBC Sports Next, a subdivision of NBC, who inspires and creates the future of play through innovative technology and strategic partnerships for youth & recreational sports, golf, and betting & gaming sectors.

She is also the co-founder and Lead Voice of Ready. Set. Pivot., an organization created to help guide unapologetic, bold women to their next best thing. And has spent two decades volunteering with sports organizations such as the International Olympic Committee and the Special Olympics, and organizations focused on youth literacy, nutrition, and health.

Kristy is an avid alpine skier who grew up carving the slopes of Utah. And although her status has been downgraded to, “tourist skier,” with the change in geography, she has carried the love of skiing into teaching youth as a certified Alpine Ski Instructor for a MN-based traveling ski school. During the off season she mountain bikes and races with her family.

Stay connected