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PCA Updates

Announcing PCA's new Chief Executive Officer

09.09.2019

PCA is excited to announce that youth sports industry veteran, Chris Moore will succeed founder Jim Thompson as CEO of the organization. With leadership experience at some of the country’s largest and most influential youth sports organizations, Chris will continue to build on Jim’s mission since he launched PCA two decades ago: to transform youth sports so sports can transform youth. 

“As a PCA partner for more than four years, I have seen first-hand what this organization’s focus on the character-building benefits of youth sports can accomplish,” said Moore. “I couldn’t be more excited about the opportunity to capitalize on the national awareness and training structure that Jim and the amazing team have created and solidify PCA’s position as a leading voice on youth sports in America.”

Despite the meaningful and considerable change Jim and PCA have ignited, there is still so much more to do. In fact, many feel that the hypercompetitive nature of youth sports is reaching a fever pitch, making this a pivotal moment for our movement. To that end, the PCA Board conducted an exhaustive search for a successor with the experience, relationships and passion to capitalize on the national awareness and training structure that Jim and the team have built.

We’re delighted that Chris has agreed to pick up Jim’s torch and maintain PCA’s role as a leading voice for the countless character-building benefits and opportunities made available to kids through sports. A veteran of the industry, Chris has driven considerable growth at both nonprofit and corporate organizations over the past 25 years. His outstanding credentials and experience driving change for America’s youth make him the ideal candidate to help take PCA to the next level, leading the charge to effect real change in youth sports.

  • Most recently, as CEO of US Youth Soccer, the largest youth sports organization in the country, Moore accelerated revenue growth by creating value for its 55 local state associations and more than 6,000 clubs and leagues across the country. He also increased sponsorship and partnership engagement, rebranded the Association and mobilized an army of nearly one million grassroots volunteers to help transform the lives of 3 million youth soccer participants.  
  • Prior to US Youth Soccer, Moore was president and chief operating officer of GENYOUTH, where he facilitated the organization's growth from a start-up to a high-performing, youth empowerment organization dedicated to creating healthier kids, schools and communities nationwide. While at GENYOUTH, Moore convened leaders in the public and private sectors, media, schools, health professional organizations and the National Football League, to collaborate on a nationwide platform to improve the health of our nation’s youth. He also led GENYOUTH’s partnership with former First Lady Michelle Obama to promote Fuel Up to Play 60, in conjunction with her signature "Let’s Move" program to reduce the incidence of obesity in the U.S.
  • Chris serves as a champion on the Aspen Institute’s “Project Play 2020,” a collaborative effort by leading sports, health, media and other organizations to increase national sports participation rates and related metrics among youth. He also advises the U.S. Department of Health and Human Services in their effort to change the culture of youth sports by creating a national youth sports strategy. Moore graduated from Lake Forest College and received his MBA from The University of Chicago Booth School of Business.

Over 20 years, PCA has built an incredible team dedicated to transforming youth sports. Jim will continue to support PCA’s mission as an advisor, advocate and evangelist. A special thank you to PCA President Tina Syer, a mainstay of PCA who has served the PCA cause with distinction for nearly 20 years. Tina has led the organization’s operations during the transition of the past several months and we’re fortunate to have her and the rest of the leadership team championing and sustaining this formidable movement. Chris and Tina are looking forward to working together, alongside the extraordinary extended PCA team, to help facilitate the organization’s continued growth.

Questions or comments? Please email PCA's Director of External Relations at casey_miller@positivecoach.org.

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