Founder & Chief Executive Officer
Staff, Board of Directors, Trainers - SF Bay Area, Blog Authors
Jim Thompson, founder and CEO of Positive Coaching Alliance, is focused on how to get the best from people, especially youth, through the unsurpassed vehicle of youth sports with its endless procession of teachable moments.
PCA is a national non-profit organization Jim started in 1998 to transform the culture of youth sports into a Development Zone™ with the goal to develop Better Athletes, Better People.
Jim has recruited an outstanding team that has helped PCA grow into a thriving nationwide organization with 14 Chapters and an expansion plan to launch three new Chapters annually for the next five years, and reach 20 million youth athletes by 2020 (20 million in 2020!). PCA’s vision of youth sports as a Development Zone has attracted the support and involvement of many elite coaches, athletes, academics and business leaders in this country. PCA’s corps of more than 100 Certified Trainers delivered more than 2,000 live workshops in 2015 for leaders, coaches, parents and athletes. Studies by outside evaluators have shown PCA’s impact.
He has written nine books on youth sports including Positive Coaching, The Double-Goal Coach, Shooting in the Dark, Elevating Your Game and Developing Better Athletes, Better People. Jim has an MBA from Stanford where he was Director of the Public Management Program, named during his tenure as the nation's top non-profit business management program.
An Ashoka fellow, Jim and PCA received the inaugural ETHOS Award from the Institute for Sports Law and Ethics (ISLE) in 2013 and he is now on the ISLE Board. He is on Stanford's Continuing Studies Program faculty where he teaches courses in coaching, leadership, and sport & spiritually. He and his wife, Sandra Hietala, are founding board members of Recovery Café San José, a healing community for individuals with mental illness and drug abuse issues.