Chief Executive Officer
We’re delighted that Chris has agreed to pick up Jim’s torch and maintain PCA’s role as a leading voice for the countless character-building benefits and opportunities made available to kids through sports. A veteran of the industry, Chris has driven considerable growth at both nonprofit and corporate organizations over the past 25 years. His outstanding credentials and experience driving change for America’s youth make him the ideal candidate to help take PCA to the next level, leading the charge to effect real change in youth sports.
- Most recently, as CEO of US Youth Soccer, the largest youth sports organization in the country, Moore accelerated revenue growth by creating value for its 55 local state associations and more than 6,000 clubs and leagues across the country. He also increased sponsorship and partnership engagement, rebranded the Association and mobilized an army of nearly one million grassroots volunteers to help transform the lives of 3 million youth soccer participants.
- Prior to US Youth Soccer, Moore was president and chief operating officer of GENYOUTH, where he facilitated the organization's growth from a start-up to a high-performing, youth empowerment organization dedicated to creating healthier kids, schools and communities nationwide. While at GENYOUTH, Moore convened leaders in the public and private sectors, media, schools, health professional organizations and the National Football League, to collaborate on a nationwide platform to improve the health of our nation’s youth. He also led GENYOUTH’s partnership with former First Lady Michelle Obama to promote Fuel Up to Play 60, in conjunction with her signature "Let’s Move" program to reduce the incidence of obesity in the U.S.
Chris serves as a champion on the Aspen Institute’s “Project Play 2020,” a collaborative effort by leading sports, health, media and other organizations to increase national sports participation rates and related metrics among youth. He also advises the U.S. Department of Health and Human Services in their effort to change the culture of youth sports by creating a national youth sports strategy. Moore graduated from Lake Forest College and received his MBA from The University of Chicago Booth School of Business.