Senior Vice President, Monumental Sports & Entertainment
Chapter Board - Mid-Atlantic
Alycen is an executive leader in a partnership/affinity marketing consulting practice, specializing in lifestyle marketing (sports, music, arts, entertainment and cause marketing). Alycen is responsible for agency management, partnership identification and negotiation, activation and measurement/ROI. She leads both traditional consulting teams and digital/interactive (front-end & back-end development) teams. She has managed client budgets of more than $50MM, and is responsible for client revenue and profitability. Her clients include Fortune 1000 companies and brands, as well as national non-profits.
Alycen has received broad industry recognition for exceptional strategy & research services, partnership negotiation & activation, integrated marketing program development & implementation, proprietary analytics & KPI tools. Earned multiple industry awards for marketing in social media, digital media and email marketing.