Vice President of the West Coast, Van Wagner Sports & Entertainment Collegiate Services
Chapter Board - Portland
Mark Massari joined VWSE in 2017, after serving as Deputy Athletics Director at Oregon State University since 2014 in his second tenure with the Beavers, after serving the previous six years as Director of Athletics at the University of California, Santa Barbara (UCSB).
Since his return to Corvallis, Massari directed both external and internal operations including leading all capital projects for the Pac-12 school. He served on the search to hire head football coach Gary Andersen and created the campaign “Commit2Wayne” – increasing men’s basketball season ticket sales to the highest level in a decade. With the conference he launched Pac-12 Sales the outbound ticket marketing and fan engagement effort and introduced “Beavers Salute” outreach honoring military veterans, servicemen and women and their families. Massari initiated the “Men of Roses” celebration with Nike for the 75th anniversary of the historic 1942 Rose Bowl victors.
While at UCSB, he led 20 Division I programs for the Big West Conference school. He launched the "Dare to Be Great" campaign raising $25 million for program support, scholarships and facility improvements. During his tenure the Gauchos posting an impressive 85 percent student-athlete graduation rate – second highest in the University of California system. Massari made several promising coaching hires, including Andrew Checketts, who guided the baseball team to its first ever appearance in the College World Series.
Massari served several roles at Oregon State prior to leaving for UCSB. From 2006-08 he was the Senior Associate Athletic Director for External Affairs and managed the Learfield Sports property from 2002-06. His extensive background also includes directing sports marketing and sales for University of Miami (FL) and leading media sales and affiliates for the NFL’s San Francisco 49ers and its rights holders.
The Northern California native played football as a scholarship student-athlete at Sacramento State University, earning a bachelor’s degree in history. He later received his master’s degree in leadership and sports business from Duquesne University. Mark and his wife Kimberly have a daughter Madeline, a son Joseph and a chocolate lab named Hershey.