VP - Digital Strategy, The Marketing Arm
Chapter Board - North Texas
Mike Johnson meshes campaign planning, mobile and social media to bring integrated marketing strategies to life. Proficient in interactive marketing, he is an expert in building and maintaining online communities for consumer products.
Before joining The Marketing Arm, Mike co-founded Next Impulse Media. The company's flagship website, Next Impulse Sports, was recognized by Time Magazine as one of the best sports websites of 2012. Prior to, Mike served as Vice President of Business Development at North Social, where he led the sales and partnership teams and built social business strategies for brands. In addition, Mike held numerous positions at EA SPORTS where he worked with companies to deliver gaming content direct to consumers through digital distribution platforms.