VP of Strategic Partnerships, North American Sports Group
Chapter Board - Colorado
Bruce Fletcher is a 25+ year sports marketing, strategic alliance and licensing professional having worked the collegiate athletics industry as an Athletic Director at Temple University, Villanova University and University of Colorado at Boulder. He specializes in business development managing sport sponsorships, athletic events, brand partnerships, consumer products and licensing. Bruce continued his sports marketing career after college athletics at Vail Resorts as their Director of Strategic Alliance managing Vail's strategic alliance department with over 28M in strategic alliance, event and licensing partner revenue.
In 2012 Bruce started his own consulting firm - ElevationB focusing on sports marketing and licensing for various sports leagues and sponsorship clients. Currently, North American Sports Group's Vice President of Strategic Partnerships, Bruce oversees all new business development, sponsorship and agency clients to include USA Swimming, USA Field Hockey and 3rd party brand, media and sponsorship partners.