Alan Berkes

Executive Director, Los Angeles


Alan joins PCA with over 30 years experience in Advertising and Marketing including co-founding The Ballpark, a sports and entertainment focused ad agency with clients such as ESPN, DirecTV, Disney and Fox Sports. Alan is also a veteran of youth sports having spent many years coaching his children, on the sidelines as a sports parent, and as a leader in AYSO.  Besides soccer, he has coached in Little League, basketball, football and wrestling. In addition to his active involvement in the LA youth sports community, Alan has served 14 years on the Board of Children’s Bureau, an LA non-profit, for the prevention of Child Abuse and is a Marketing Consultant for Beat The Streets/LA, which builds future leaders through sports.

Alan was a high school wrester and soccer player outside of Philadelphia, and a wrestler at Syracuse University. He lives in Manhattan Beach with his wife and two children.


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